We grabbed eight of the most important trends from our State of Content Marketing 2022 Global Report. And paired each trend with tips to help you take advantage of it.
For example:
Run content audits. 65% of companies that succeed in content marketing run two or more content audits per year.
Use more videos. Many of our survey respondents cited "more video" as a tactic that made their content strategy successful in 2021.
Drive more revenue with content marketing by tracking your performance. Tying content marketing to revenue can help you drive more sales. But according to our survey results, only 66% of companies actually measure their content performance.
Rank volatility across industries: Analysis of Google algorithm changes and volatility (on desktop and mobile).
SERP features: Updates on Featured Snippets, People Also Ask, Knowledge Panels, and more.
Ecommerce and Amazon data: Traffic benchmarks and how the ecommerce landscape is shifting.
We'll also cover Core Web Vitals, local SEO, the effects of the pandemic on organic traffic, and more.
Featuring Marcus Tober (Head of Enterprise Solutions at Semrush), Mordy Oberstein (Head of SEO Branding at Wix), and Erika Varangouli (Director of Organic Search at Semrush).
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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