Did you know that the world population is quickly approaching 8 billion people? People. Decision makers. Those who buy your products and services.
In other words, your "buyer persona"—the label, the meaning, and the methodology—gets a lot of airtime in marketing these days.
But is your marketing strategy actually centered around your customers?
Not until you really understand your customers' values and pain points can you really know how to reach them, how to build your content strategy, your messaging, your social media presence, your SEO, and so on.
If you're still with me, I want to understand your pain points.
Send me your questions and challenges related to the buyer persona. I'll pick the most interesting and relevant question and answer it in a future email.
Happy marketing,
Andrew Warden
Chief Marketing Officer Semrush
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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