Creating content for niche businesses can be challenging.
Topics are often limited, search traffic can be low, and the size of your audience may be smaller than a business in a broader market.
So, to help you create high-ranking content, we analyzed 8,435 niche industry articles and interviewed expert content marketers in niche businesses.
Here are a few things we learned:
If your keywords have minimal organic search volume, a great way to bring in more traffic is by creating FAQ sections and product comparison charts
To get more organic traffic for a new product, educate your audience on other solutions as a way to introduce your product as a better alternative
If you want to build thought leadership in a difficult niche, hire experts to write content under their names to increase the credibility of your content
We also discovered patterns related to content types, the ideal number of images, and social media engagement.
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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