You've probably heard the quote, "You can't improve what you don't measure." But collecting data won't get you anywhere unless you learn from it.
Here are three quick tips to help you dig into your Semrush metrics and optimize your marketing performance:
Tip #1: Track your brand
Brand reputation is the X-factor that separates winners from the rest of the pack. Evaluate your brand sentiment, plus the effectiveness of your PR and marketing, using the Brand Monitoring Tool. Track brand mentions, spot trends, and identify new backlink opportunities that will help you take the lead.
Champions don't wait to fall behind before they adjust their strategy; they make frequent changes when something isn't working. The Content Audit Tool automatically analyzes low performing content and tells you what to rewrite, remove, or improve to keep things from going off track.
Measuring the performance of all of your content—not just what you publish on your own website—will help you make better marketing decisions. With the Post Tracking Tool, you can track how blog posts published on other sites perform, including referral traffic, social engagement, and even daily keyword rankings.
For a little extra torque, monitor your competitors' top posts and learn from the tactics that work best for them.
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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