You know who loves a good story? Your customers do!
No matter who they are—an end customer who contributes revenue to your business or an internal partner who you support on the daily—they all appreciate a good, relevant story.
Why is that?
Because customers are PEOPLE. And people like stories. They like to be inspired. They like to learn things that are relevant and applicable to them.
So, how can we as marketers always make sure we are telling relevant stories, and even more importantly, making sure those stories get in front of our audience?
When you craft a story that is relevant to your audience and then promote it through either organic or paid channels, you can create a great deal of engagement and following for your brand.
Here're my top tips for making content that has an impact:
So listen, I always say, the only thing standing between you and your future is YOU. So get busy!
Make that long-form content. Go for organic. Go for relevance and ultimately be fearless – tell a story that will connect with your audience.
I believe in you, you can do it!
Send me some examples of your latest content, I'd love to read them!
Happy marketing,
Andrew Warden
Chief Marketing Officer Semrush
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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