Welcome to the CMO Series. A few times a month I'll share a roundup of the things I see and learn during my daily grind.
It might be lessons learned, or something interesting or dynamic I come across.
My goal is that wherever you are in your marketing journey, be it an expert or you've just started out, we'll learn something together.
So let's get started!
Did you know that paid video is one of the leading channels that helps businesses grow?
It's true!
At Semrush, our Paid Video channel continues growing. And since we follow the data, we've decided to work more on Paid Video this year and that's why I'm writing to you on location in Los Angeles where our teams are filming for our latest campaign to grow even more! 🔥
Hook your audience in the first 5 seconds - propose a solution, add a value or depending on your brand guidelines, crack a joke!
Make the right cut - 15-30 second videos are the best
Think of your audience and tailor creatives accordingly
Apply your logo / brand from the very beginning
Adapt the video to mobile, desktop, and TV if you are planning to launch into Over the Top (OTT) or Broadcast
Use voiceover and subtitles as viewers don't always have the sound on
Make the ad skippable - using view rate metric and the video completion metrics you can determine if your targeting works
Remember! It's critical to keep your core audience in mind, tailor your creatives accordingly. Storytelling videos perform the best
And remember, whether it's an iPhone or a RED Camera, get moving!
So that's it from me this week, and let's talk about what you would like to discuss next.
I invite you to reply to this email with your thoughts.
What inspires you? Do you lead with heart, data, or both?
How do you take the stage each day when you show up at work?
Stay tuned!
Andrew Warden
Chief Marketing Officer Semrush
Semrush.com reports and tools are used by the world's smartest site owners and online-marketers. SEMrush Inc., USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
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