Don’t get taken for a ride, get to know your competitors

As marketers, we need to be aware of our competition, so we can win |

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Hello marketers! Do you know the expression "Don't get taken for a ride"? It means not to be caught by surprise or taken advantage of—to be jumped over by someone else. As marketers, we need to be aware of our competition, so we can anticipate and win at every opportunity. By studying your competitors, you can actually strengthen your own product, as well as your own marketing. Did you know you can check the ads of your competitors or search the phrases they target their customers with? You have more tools available than you may know. 😉 Once you analyze how your competition is marketing to their customers, you'll know which channels to target and what strategy will set you apart. Ready to begin? Here are some resources to kick you into gear: Look at the big picture: Figure out what is mainstream for your competitors in your industry Use SEO to dig deeper: Your competitors could be everywhere, even on the third page of Google results Scan the competition for all types of content: Get more insights into your audience and create content that bests your competition Make profiles to reveal competitor strategies: Follow the template in this blog from the Semrush team Don't get taken for a ride. Get to know your competition! Happy marketing,         Andrew Warden   Chief Marketing Officer Semrush

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