Buckle Up! Content-Driven Updates and What We Can Learn from Them

Hi there,

Google's December 2021 Product Review Update continues to highlight the importance of quality content.

Put simply, quality content demonstrates value for the user by solving a problem or answering a question. Sounds easy, right?

If that were true, we probably wouldn't see such high levels of volatility as these content-focused updates roll out. It's clear that Google's ability to qualify content is evolving—and the bar for what that content looks like is getting higher.

Our analysis of Google's most recent update reinforces this point. The best product review pages give the user information they need and include details and nuances that demonstrate real product experience.

We can see the impact of starting content projects with an understanding of the user, their needs, and their intent. You can achieve this by using tools that help you understand topics and keywords—this way, you'll get valuable metrics and deeper knowledge of your audience.

Happy optimizing,
Semrush

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