Everything you need to know about behavioral marketing, and how to invite influencers into your content

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Starting November 8th, the Traffic Analytics tool will only be available as an extra to the main subscription plan. But we've got a great offer for you! Upgrade your subscription plan to Business before the November 8 cutoff and get unlimited access to all Traffic Analytics data and reports at no extra cost.

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Oct 16 at 16:00 (GMT) | English

Influence, Relationships and Your Personal Brand

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'Influence may be the highest level of human skills.' How about influencers? Are you capable of building a strong relationship with them in order to breathe new life into your content? And, of course, you can't help thinking of becoming more influential yourself. We're going to cover this crucial topic with Mark Schaefer, an expert in influence and personal branding.

Oct 18 at 16:00 (GMT) | English

Behavioral Marketing

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Behavioral marketing is magic, turning marketers into armchair psychologists. Use it right and you will give people what they need. And if you're still looking for a secret spell, we're going to provide you with a lab to concoct it. Join us on October 18 to take a closer look at the motivation behind consumer behavior and learn how to build up better marketing campaigns.

Finally! We have a new feature in Brand Monitoring and it will provide you with an easy way to maintain your brand reputation. All new mentions are now classified by sentiment – positive, negative or neutral. You can change sentiments manually and filter them. Be sure to try out the updated tool!

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